LaToiya C. Payton, Bridgett Clinton*, University of Maryland Eastern Shore Full manuscript: http://www.kon.org/urc/v9/payton.html Abstract This study contributes to the understanding of how the mass media's representation of the idealistic adult female affects the perceived body image and social comparison habits of the everyday woman. A self-report survey was distributed to female college students who responded to questions related to their body image, social comparison, and attitude towards advertisements. In addition, college females were exposed to a total of two advertisements...
As the rate of malignant skin melanoma continues to rise, professionals in the skin cancer prevention field are utilizing behavioral messages when developing preventative programs. This study was designed to examine whether or not peer crowds are an important motivator of UV tanning.
Erica Laurén SandersThe Master's College Full manuscript: http://www.kon.org/urc/v8/sanders.html Abstract Current research suggests that “mass media (TV, movies, magazines, internet) pervade the everyday lives of people living in Western societies, and undoubtedly one of the effects of such media saturation is the pervasive transmission of societal beauty ideals” (Tiggemann, 2006, para. 2). The purpose of this study was to determine the impact of media marketing on adolescent girls from the ages of 16-19. The survey instrument was distributed to students who were...
Sarah Danielsson The Master’s College Full manuscript: http://www.kon.org/urc/v8/danielsson.html Abstract The literature indicates that most adolescents look to celebrities and favorite actors for fashion ideas of what to wear and how to look sexy. The purpose of this study was to evaluate the clothing choices of adolescents. This study was designed to collect information on whether or not celebrities influenced adolescents’ clothing choices. The survey instrument, which was distributed to junior high students at Immanuel Christian School and to high school...
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